Case Study: Blackaddie House Hotel Marketing Strategy Blackaddie House Hotel is a historic building dating back to 1540. It is located in a tranquil and secluded location in Sanquhar in the heart of Dumfries and Galloway, and provides accommodation alongside quality dining. Blackaddie hired Blinkered to create a marketing strategy which focused on improving the existing website, improving the ranking of the website in search results and to make further marketing proposals to increase accommodation and dining bookings. Marketing Strategy Blinkered created a detailed marketing strategy for Blackaddie with clear, actionable recommendations, including: ? Identifying website improvements to emphasise the unique selling points of the

Join for free to read