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Case Study

Gala Coral

Gala Coral

Red Eye International Ltd
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www.redeye.com www.redeye.com GALA CORAL EMAIL WELCOME PROGRAMME RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 THE CHALLENGE Many customers register to use the wide range of games available through the Gala Coral Group. However, a large percentage of these registered users do not go on to use the site. Gala was aware the first week of a user signing up is the most influential in

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