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Gaining Sales Lift Through Attribution Modeling

Gaining Sales Lift Through Attribution Modeling

Media Two
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Case Study: Gaining Sales Lift Through Attribution Modeling Closing the Tracking Loop for GLOCK Drives Better Media Mix and Leads to Industry Firsts The Client In the firearms industry, the ability to track point-of-purchase is extremely difficult. The supply chain relies on a small number of distributors who sell to dealers. Pistol sales at the dealer level are also rarely tracked beyond federal background checks. The manufacturers’ ability

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