case study G3 Geared for Smooth, Efficient Cross-Border Passage G3 Genuine Guide Gear, a manufacturer of high-end backcountry ski equipment based in Vancouver, British Columbia, uses cutting-edge design and engineering to produce specialty items such as telemark ski bindings, backcountry shovels and avalanche probes. When G3’s business began taking off in the United States, the company hired UPS to guide them through the challenging terrain of c

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