CASE STUDY G Adventures matches travelers to the right tripG Adventures is the leader in small group, responsible adventure travel. The company has grown from offering a handful of trips in Latin America to more than 700 adventures spanning the globe, with 200,000 travelers now exploring the world with them every year. But in a highly specialized space where not everyone loves to travel the same way, G Adventures sought to learn more about their customers and their unique needs. That’s when the team of passionate travel experts turned to Dynamic Yield’s powerful personalization engine, which they used to better tailor the right trip to each individual during the booking process. Upon doing so, G Adventures quickly became more customer-centric and witnessed significant uplifts in k

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