The southernmost store of Finland’s state-owned alcoholic beverage retai- ler Alko is in the coastal town of Hanko, and the northernmost in the village of Nuorgam in Lapland. Between the two, Alko has 348 other stores across Finland. Despite the long distances in- volved, the shelves in Alko’s stores are always stocked with the right products to match local customer preferences. To ensure a high standard of cus- tomer service, Alko uses an

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