C ASE ST U D Y As the world’s leading global research and advisory firm, this company seeks to provide its customers with the best insights and steer them towards the right decisions for their organizations. Consequently, this company relies heavily on events as a marketing tactic to generate upsell opportunities for existing customers. The Company Countries Where Events are Hosted Approximate Number of Attendees From Old Code to New SaaS: How one of the world’s largest advisory companies maximized their event success. 1 Events RainFocus will Support in 2020 The Events The company actively conducts a large (and continuously increasing) portfolio of over 600 events worldwide with attendee counts ranging from 24 to over 20,000. These events take place year-round, oftentimes conc

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