Registrations in One Minute the Day Before the Event Smaller Virtual Events Registered for IBM Think 120k 500+ 800 Why IBM chose to switch to RainFocus' integrated SaaS platform. Every Type of Event One Solution for 1/2 A Global Solution for Virtual Content Delivery The Company Events have always been a critical component of IBM's marketing mix. For many years, IBM's event team used a proprietary solution for their events. The team is highly focused on attendee personalization and experiences and relies heavily on data to fuel their marketing strategy. Finding the Right Partner IBM needed a single integration platform that could meet the complexity of their event needs, deliver a modern experience, be scalable, on an open architecture, and on the IBM Cloud. The team’s

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