THE BACKGROUND A global multi-channel retailer specialising in products for expectant parents and parents with young children, with two iconic brands, a much-loved presence on the UK high street and a network of franchise partners in more than 50 countries worldwide. In response to the needs of its core customers, many of whom are tech-savvy 25-35 year-olds with an active social media presence, the organisation’s strategy is focussed on creating a cutting- edge, digitally-led retail offering with a truly stand-out customer experience. This means extending its world-class UK online capability into all franchise markets, complemented by a modern, digitally-empowered retail estate and a truly personalised approach to engaging with in-store customers. Key priorities to achieve this vis

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