Case Study
From ‘Deadwood City’ to Redwood City
Redwood City’s San Mateo County History Museum set ablaze by BARTKRESA design’s 3D projection mapping display. “Redwood City used to be absolutely dead on Tuesday nights,” explains Eric Lochtefeld, Redwood City Improvement Association (RCIA) president and co-owner of the Fox Theatre in Courthouse Square. “The whole point of this projection mapping project was to help businesses and property owners in the downtown, so we purposely picked Tuesdays, the worst night of the week.” Although live music concerts in Courthouse Square on Friday and Saturday nights consistently attract large crowds, other nights were still sometimes ‘sleepy.’ When the RCIA decided to do something about it, Lochtefeld took on the challenge. Long-impressed by the “Symphony of Lights” laser projection s