1 CASE STUDY: THE PALMS HOTEL Case Study: The Palms Hotel From Data to Decisions The Palms Hotel in Las Vegas wanted to track end-to-end ROI of social media. Using Hootsuite and a web analytics service, Google Analytics in this example, the Palms Hotel launched a successful month-long campaign to track revenue from room bookings back to individual social messages. At high-level, social selling is about listening to your customer, engaging

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