Situation Situation A major television network worked with ExactDrive to increase awareness of a syndicated TV crime procedural among age- and gender-specic cable viewers in two DMAs. The network needed the online campaign to run concurrently with TV and radio spots, following a specic schedule for four weeks with a goal of three million impressions per market. Campaign Challenges Campaign Challenges Solution Solution ExactDrive combined in-market consumer data with audience forecasting technology to identify websites with the highest composite index of targeted viewers in the desired DMAs. ExactDrive implemented the campaigns through the company's self-serve advertising platform. Results Results Delivered impressions and CTR exceeded campaign goals in both markets. Acquisition eCPM cost

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