Situation Situation Travel Leaders came to ExactDrive because the company needed to bring more targeted visitors to its travel oer and agent landing pages. Two measurable goals were to increase deep-link page views on the Travel Leaders website and increase sign-up requests for travel agent assistance. The broader goal was to increase reach and brand awareness while reducing the cost of advertising and lead acquisition. Target audiences included those interested in leisure travel and business travel, plus family planners and baby boomers. Campaign Challenges Campaign Challenges Solution Solution The ExactDrive account management team worked closely with Travel Leaders to identify ideal audiences. The team then developed the overall digital media plan to align the products and audiences wi

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