Milengo GmbH www.milengo.com Brandsdal Group Case Study Foreign market expansion challenges “When we launched in Denmark, our first country outside of Norway, we did the initial translation ourselves. It proved quite time consuming. Had it been a one-time effort then that probably would have been fine, but that was not the case. We bring dozens of new products to market every week, most of which require product texts to be translated from Norwegian or other languages. This quickly turned into a bottleneck for us. We found ourselves allocating a lot of time to product text translations, having to set aside or delay other tasks and slowing down products to market as a result. “When planning to launch in Sweden we knew this had to change. We had to find a partner that could assist us

Join for free to read