Forecasting New Acquisition Calls
Forecasting New Acquisition Calls
1 PagesPROJECT SUMMARIES 2014 FORECASTING CENTRE SUCCESS STORIES Lancaster Centre for Forecasting | Lancaster University Management School www.forecasting-centre.com | consulting@forecasting-centre.com FORECASTING NEW ACQUISITION CALLS This project aimed to deliver comprehensible sales forecasting models for BSkyB in broadcasting and broadband markets. It explores the relation between the service calls and the sales numbers, since the causal
