Case Study Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants orldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products Ford’s history in the Middle East goes back to over 60 years. The company’s local importer-dealers operate more than 100 facilities in the region and directly employ over 7,000 people, the majority of whom are Arab Nationals. Ford ExpeditionCase Study - Ford Expedition Campaign Objective Duration Measurments Promote the ford expedition my trip app among the relevant target audience. 2 Months Succe

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