Case Study
For every $1 spent on Intentional Direct Mail, Lloyd’s RV Center has earned $10
Intentional Direct Mail | Case Study Lloyd’s RV Center • Orange, TX DIRECTMAIL INTENTIONAL TM Lloyd’s RV Intentional Direct Mail Experience: Upon enjoying such a strong ROI on their first Intentional Direct Mail campaign, Lloyd’s RV was quick to renew their account and got another campaign started immediately. “What’s a good response rate percentage for Intentional Direct Mail campaigns?” It’s not any certain percentage of response that should be sought, but rather that a campaign brings in significantly more revenue than it costs. Currently sitting at 10:1, Lloyd’s RV experienced a powerful return on their advertising spend. For every $1 spent on Intentional Direct Mail, Lloyd’s RV Center has earned $10.