Case Study
For every $1 spent on Intentional Direct Mail, Honda World has earned $6
Intentional Direct Mail | ROI Study DIRECTMAIL INTENTIONAL TM Honda World • South Jordan, UT “What’s a good response rate percentage for Intentional Direct Mail campaigns?” It’s not any certain percentage of response that should be sought, but rather that a campaign brings in signifi cantly more revenue than it costs. For every $1 spent on Intentional Direct Mail, Honda World has earned $6.