Case Study

For every $1 spent on Intentional Direct Mail, Cross Pointe Auto has earned $6.40

For every $1 spent on Intentional Direct Mail, Cross Pointe Auto has earned $6.40

Intentional Direct Mail | Case Study Cross Pointe Auto • Amarillo, TX Intentional Direct Mail Results: 6:1 ROI Upon enjoying such a strong ROI on their first Intentional Direct Mail campaign, Cross Pointe Auto was quick to renew their account and got another campaign started immediately. “What’s a good response rate percentage for Intentional Direct Mail campaigns?” It’s not any certain percentage of response that should be sought, but rather that a campaign brings in significantly more revenue than it costs. DIRECTMAIL INTENTIONAL TM For every $1 spent on Intentional Direct Mail, Cross Pointe Auto has earned $6.40. RENEWED

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