Case Study www.optilead.co.uk Footman James With a customer base of 140,000 policyholders, Footman James is one of the UK’s leading insurance brokers. Providing niche insurance for specialist vehicles, Footman James is owned by Towergate, who have acquired over 300 specialist insurance companies since forming in 1997.The Solution Optilead captured the details of every prospect that completed an online quote and allowed Footman James to call the prospect back immediately. In cases where they were unable to get hold of the prospect immediately, Optilead sends a text message to the prospect’s mobile phone, prompting them to call back. These leads were seamlessly ‘blended’ into the Footman James call centre, allowing them to use spare inbound capacity to make outbound calls. The Cha

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