www.redeye.com www.redeye.com CLIFFORD JAMES ABANDONED BASKET EMAIL CAMPAIGN RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 THE CHALLENGE Clifford James is part of the multi-channel retail group BVG-Airflo. As a traditional catalogue retailer with a growing online presence, BVG-Airflo recognised it needed to gain a better understanding of online customer behaviour across its portfo

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