Birmingham ICC v1_0 Hall 3 at the International Convention Centre (ICC) in central Birmingham is a 3,000 sq metre conference hall that seats up to 3,000 people. When the venue was looking to replace the existing house PA system they contacted SSE Audio Group to discuss the available options. The requirement was for a PA that could meet the standards required for most of the Centre's corporate clients, but that could also be easily supplemented with additional 'dry-hire' equipment when required for specific events. A further consideration was design a system that could be easily removed and stored on the rare occasions when a tour or visiting company wants to use their own audio system. SSE Sales Manager, Richard Watts took the initial enquiry and following a site visit and initial discus

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