Fluke Reliability partnered with HUT 3 to replace ineffective generic marketing with a focused ABM strategy targeting food & beverage, automotive, and life sciences sectors. They created tailored content, landing pages, and a sales toolkit to align marketing and sales. Campaigns ran in the US, UK, and Germany, driving new leads and qualified opportunities. The result: Fluke’s most successful cold-calling campaign, with 20 connections and 5 appointments in two days, plus a strong nurture program for future conversions. This streamlined approach improved sales effectiveness and delivered clear ROI.

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