PARADIGM Gym, a boutique fitness center in Dallas, needed fast, reliable internet to support 24-hour member access, point-of-sale systems, and guest Wi-Fi. After struggling with unreliable service, owner Brian Casad turned to AT&T Business Fiber, gaining high-speed connectivity with low latency at an affordable price. The upgrade enabled seamless access control, improved customer experience, and reduced staffing costs. With top-tier amenities and consistent connectivity, PARADIGM thrives despite pandemic challenges. Casad, also a fitness model and entrepreneur, values AT&T’s reliable service and support as he grows his businesses and helps others lead healthier lives.

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