Case Study 1 Flexibility and close collaboration are the keys to success at u-blox Customer: u-blox Product: wireless modules Services: ? Negotiating Power ? New Product Introductions ? Testing ? Volume Manufacturing ? Supply Chain Management Business objective: The growing, fabless, positioning and wireless communication technology fir m u-blox needed to str eamline its complex manufacturing process which had become a barrier to growth. With a rising bill of materials, little buying power and only a local footprint, u-blox needed to partner for global success. The challenge u-blox is a global provider of leading positioning and wireless communication technologies for consumer, automotive and industrial markets. Established in 1997 by three doctoral

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