Fitness First Creates A Campaign With The U.K. Carrier O2 To Induce Trial For Fitness First Sports Clubs Among O2 Subscribers
Fitness First Creates A Campaign With The U.K. Carrier O2 To Induce Trial For Fitness First Sports Clubs Among O2 Subscribers
2 PagesC A S E S T U DY 1 Fitness First creates a campaign with the U.K. carrier O 2 to induce trial for Fitness First sports clubs among O 2 subscribers.F I T N ES S F I R S T: C U S T O M E R A C Q U I S I T I O N P R O G R A M T H R O U G H O 2 PROGRAM O 2 and Fitness First created a campaign to induce trial among O 2 subscribers. The target audience for the campaign was 18–35 year olds who had expressed an interest in healthy living and had
