Overview Overview Utah Valley University is a public university with just under 40,000 students in enrollment, the largest university in the state of Utah. In 2018, Marcy Glassford, Director, First-Year Experience and Retention was introduced to the Signal Vine team at the First Year Experience Conference and began using Signal Vine to cut through the noise and increase their rst-year student engagement and retention. Challenge Challenge The rst-year experience (FYE) and retention team at Utah Valley University wanted a better way to engage with students. The team found that freshman were overwhelmed and unresponsive to email. The rst generation student segment was particularly overwhelmed and presented a retention risk. The FYE and retention team knew that texting would be a great solu

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