Case Study
First Risk, Then Reward
Since the 1880s, the Wenner name has been a diversely ever-present one in the business community of the central Minnesota (USA) city of Cold Spring, a burg with around 3,000 residents located 60 miles northwest of the Twin Cities. “Our hardware store started as a general store in the 1880s,” explained Carl Wenner, who, along with his brother Pat, make up the fourth generation to oversee the family businesses. “In Minnesota at that time, w