First Party Data Monetization A Quaero Customer Data Platform Case Study Our client is a global Media & Entertainment company. It operates a large number of traditional and digital broadcasting channels while monetizing Ad audiences to third party brands. About The Case Study Maintaining and growing a monetization program with numerous brand customers is complex.Your customers want the best ROI for each dollar invested and they want to have full visibility at a granular level as to how their campaigns are performing. Challenges By leveraging Quaero Customer Data Platform (CDP), our client creates richer audiences with better ROI available for its brand customers. This enables our client to monetize more than 100 audiences with higher effectiveness for higher value. The Quaero

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