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First National Capital Corporation

First National Capital Corporation

Pinpointe
Pages 3 Pages

IN BRIEF INDUSTRY Financial Services CHALLENGES Required closed loop analysis to track and demonstrate results. Limited marketing personnel. Needed marketing automation features, but full marketing automation (Eloqua) was ‘overkill’ SOLUTION Use ‘send-on-behalf feature to send campaigns on behalf of sales reps Closed loop tracking and reporting quantify marketing / campaign effectiveness. Segmentation,

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Marketing Automation

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