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Aternity Achieves Vision of Closed-loop Marketing With Pinpointe B2B Email Markering

Aternity Achieves Vision of Closed-loop Marketing With Pinpointe B2B Email Markering

Pinpointe
Pages 3 Pages

IN BRIEF INDUSTRY Enterprise Software CHALLENGES Need email marketing system to ‘front-end’ Eloqua (marketing automation) and salesforce.com. Send & track 200k emails /mo to lesser-qualified prospects. Required closed loop analysis to track and demonstrate results. SOLUTION Use Pinpointe to cast a broad net to prospects and ‘amplify the marketing message.’ Only qualified prospects are moved to the Eloqua

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