BACKGROUND First Choice Services Inc. (www.firstchoiceservices.net), Duke Hicks Plumbing & Petroleum, and Future Era Construction is a group of three companies specializing in the distribution of well-known industry product lines, installation and service of commercial plumbing and petroleum systems, and commercial and residential electrical and general contracting work. Their mission is to sell the best equipment and offer the highest quality service. With the goal of optimizing their business, enhancing operational efficiency, and better integrating their office and field, First Choice came to the realization that their current software system was no longer going to meet their needs. With that being said, First Choice decided to partner with Vertical Market Software and have sinc

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