Case Study

Financial services website achieves low cost per lead with Bing Ads

Financial services website achieves low cost per lead with Bing Ads

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The power of Bing Ads RateHero helps U.S. consumers find better rates for savings accounts, money markets, CDs, mortgages and more. The Utah-based business offers rate comparisons and bank reviews on its website at ratehero.org. To get more leads, RateHero has used search advertising since launching in 2009. The Yahoo Bing Network audience is an important part of its advertising strategy. “Search advertising has been a consistent channel for u

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