Case Study
Athletic gear company achieves low cost per acquisition with Bing Ads
The power of Bing Ads Brooks Sports is a company focused solely on running. Most of its 340 global employees are runners, and they design, manufacture, market and sell high-performance running shoes and apparel with the goal of offering the perfect ride for every stride. The midsize company has been successful in the competitive market of athletic footwear and apparel, but it doesn’t have a large advertising budget like some of its competito