FINANCIAL SERVICES CRM HealthCheck Boosts Credit Card Portfolio Revenue by 25%
FINANCIAL SERVICES CRM HealthCheck Boosts Credit Card Portfolio Revenue by 25%
2 Pages©2012 Copyright Fractal Analy cs, Inc., All rights reserved. Con?den al and Proprietary Informa on of Fractal Analy cs Inc. Fractal is a registered trademark of Fractal Analy cs Limited SUCCESS STORY CLIENT A leading bank (this client has requested anonymity). CHALLENGE Increase credit card division profitability by improving key portfolio measures, identifying gaps in current processes, and marketing strategy. SOLUTION
