Case Study FINANCIAL SERVICES COMPANY RELIES ON PLACEABLE FOR HYPERLOCAL PROMOTIONS THE OBJECTIVE A global financial transaction company wanted to increase the conversion of online to offline customers in targeted local markets. THE CHALLENGES Scale: The company has more than 10,000 locations worldwide. Complex, Dynamic Local Content: The customer maintains various types of agent locations, and each can offer a variety of different products and services, making it one of the most complex location-based business models for marketing. The company’s location content included basic name, address and phone number (NAP) along with hours of operation, services offered and promotions — with content delivered in more than a dozen languages. Additionally, the client required the ability t

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