Case Study BIG LOTS USES PLACEABLE SOLUTIONS TO MAXIMIZE THEIR SEO IMPACT Headquartered in Columbus, Ohio, Big Lots, Inc. is a community retailer operating more than 1,400 Big Lots stores in 47 states, dedicated to friendly service, trustworthy value and affordable solutions in every season and category — furniture, food, decor and more. THE SITUATION This large national retail chain already had basic search and results pages, but they also wanted detailed landing pages for each store location to help maximize their SEO impact and improve the online experience for their customers. THE SOLUTION Big Lots’ internal team partnered with IgniteTech’s Placeable team to enhance their existing SEO efforts. The Placeable team led the process by creating dynamic landing pages for each of B

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