Setting the Specs AMARILLO, TX - When you’re David battling Goliath, you need every advantage you can get. When you’re faced with several Goliaths — including the likes of Blockbuster and Barnes & Noble — you can’t make any mistakes. So in 2004, when Amarillo, Texas-based Hastings Entertainment hired a design firm to develop an updated, upscale image for its stores, both sides knew they had no room for error. They were already the underdogs. Ha

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