Case Study

Fifer’s Seafood trades on family tradition with a modern twist

Fifer’s Seafood trades on family tradition with a modern twist

Fifer’s Seafood trades on family tradition with a modern twist Managing a fresh seafood market and restaurant near the Chesapeake Bay is no easy task for Tracy Fifer, a third-generation Marylander whose grandfather opened a seafood carryout in the heart of Baltimore in 1950. After learning the trade from their father, Tracy and his two younger brothers opened the door to Fifer’s Seafood in 2001, a casual dining restaurant situated in a sm

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