CASE STUDY Company Snapshot The world’s largest producer of pultruded fiber reinforced polymer, Strongwell Corporation has a presence across the globe. By investing heavily in R&D and new product development, the company provides a premium product for the construction and engineering industry. The Story In search of a more efficient and measurable marketing outreach method, Strongwell turned toward marketing automation to amplify its inbound marketing efforts and integrate with its CRM, Microsoft Dynamics. Only one year after implementing another marketing automation platform, the company was unsatisfied with its inability to accurately track website activity and email engagement. Strongwell received recommendations for Salesfusion and was impressed by its capabilities and conven

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