Case Study
FCTG began working with ZoomInfo and quadrupled their sales team, and boosted appointments by 87%.
A New Market – A New Targeting Problem In the nine years since FCTG began working with ZoomInfo, the travel management company broke into the U.S. market, quadrupled their sales team, and boosted appointments by 87%. Those accolades add to FCTG’s already impressive global presence and, more importantly, reinforce the notion that good data combined with a strong sales ethic brings outstanding results. Let’s turn the clock back to 2010. For sales professionals, dominating a market in a new, unfamiliar territory can be a complicated feat. For FCTG, one of its top objectives that year was expanding into the U.S. market both quickly and efficiently. During this growth, FCTG’s primary goal was to identify and connect with new prospects. However, this proved challenging due to the