Who is Faysal Bank? Faysal Bank is a leading Islamic bank in Pakistan which has seen rapid growth in customer and branch numbers. Present in 200+ cities and operating more than 600 branches—up from ~270 just four years ago —Faysal Bank has well over one million customers and offers a grow - ing range of innovative Islamic financial ser- vices, from checking accounts to credit cards. Using Data to Drive Growth Data has always been critical to Faysal Bank’s exceptionally rapid expansion. The company uses data to make the right decisions about branches, employees, customers, and prod- ucts, always with a focus on profitability rather than growth for growth’s sake. With the number of branches more than dou- bling in the past four years, the volume of data captured every day has grow

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