Fathead

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CASE STUDY Fathead Fathead is the maker of REAL. BIG. vinyl sports and entertainment wall graphics. Two years ago, Fathead sold 90 percent of its product direct to consumers via the Web. Today, the company expanded its product line from 120 SKUs to more than 500. Fathead sells more than 35 percent of its products through a variety of channels, including specialty retailers, distributors and large retailers such as Dick’s Sporting Goods, Targ

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Fathead

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