Wistia adopted Sage Intacct to replace QuickBooks Online and support rapid growth as its product lineup expanded. The platform cut the monthly close from 15 to eight days, reduced payroll entry work by five hours a month, and streamlined reporting with customizable, dimension-based insights. Automated integrations and easier journal entry uploads freed the small finance team from manual work, enabling faster board reporting and better visibility into costs, churn, and profitability. With improved speed and clarity, finance now plays a more strategic role in guiding Wistia’s decisions and scaling the business.

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