Case Study

Fast Data for Maximum Coffee Pleasure

Fast Data for Maximum Coffee Pleasure

Pages 1 Pages

CONN CTIONS 9I2011–41 I 21 Su CCeSS 090.6421 090.6352 090.6353 090.6355 090.6356 090.2130 090.6354 opened 36 new boutiques. The total number of these exclusive shops is now 215 and is due to increase to 250 by the end of this year. The concept works magnificently. Nespresso generates 35 percent of its sales in its high-class boutiques. Nespresso has already ac- quired a respectable brand image on a global basis. The Nespresso Club ha

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