Fasken, one of Canada’s largest law firms, rebuilt its online presence with Sitecore and Coveo to transform its site from a static brochure into a personalized, lead-generating platform. The old site struggled with siloed content, rigid navigation, and poor search across 40,000 documents, frustrating both clients and lawyers. With AI-powered search and recommendations, Fasken improved usability, context-driven personalization, and multilingual support. Results included a 22% increase in time on site, 32% more search utilization, and 46% higher click-through on machine learning query suggestions. The new platform now supports dynamic client portfolios and marketing agility, with plans to unify CRM and analytics for end-to-end visibility.

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