Customer United Farm Credit Services Industry Agricultural Financial Services Location Willmar, Minnesota Number of users 74 Product Microsoft Dynamics CRM Farm credit provider reaps results with Microsoft Dynamics CRM W hile plenty has changed in farming over the past few decades, one thing has not changed–business built on long-term relationships. The United Farm Credit Services (United FCS) team recognized that an enhanced customer relationship management (CRM) system could help them maintain and build upon that commitment to long-term relationships, as they drive toward increased market share. “There aren’t too many businesses like ours, where customer relationships go back two or three generations,” said Pete Smith, Vice President of Sales, at the member-owned cooperative wh

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