Case Study
Famous Footwear Improves Customer Loyalty and Target Marketing with Epicor Retail CRM
Success Highlights Challenges • To improve results with its third-party rewards-driven loyalty program while lowering costs, America’s #1 retailer of value brand named shoes sought an integrated CRM solution with full functionality they could manage in-house Solution • Epicor Retail CRM Benefits • Fast access to information and query processing • Rich customer analysis and segmentation capabilities • More productive communications with