17_Q1_159482 SMALL INDEPENDENT DEALER USES THIRD-PARTY SITES TO LEVEL THE PLAYING FIELD & SELL CARS HIS WAY CASE STUDY | MARCH 2017 17-Q1-159482SMALL INDEPENDENT DEALER USES THIRD-PARTY SITES TO LEVEL THE PLAYING FIELD & SELL CARS HIS WAY Case studies from Autotrader and Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This cas

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