CASE STUDY Falls Digital launches Novik.com launchpad site; boosts traffic by 32.5%2 CASE STUDY: NOVIK CASE STUDY Novik is the premier manufacturer of shake and stone surface materials that offer the ideal balance of performance, appeal and luxury for dealers, builders, architects and designers. Falls Digital partnered with Novik to build a freshly branded launchpad website in time for an upcoming tradeshow that included prioritizing the foll

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